For who and when?
Kirkkonummi Municipality develops means of sustainable mobility within the community and encourages people to try alternative ways to get around. In order to be recognizable and support a uniform message, a purpose-built sustainable mobility brand was developed together with the client.
Logo sketches for
design direction 2
The brand core was defined jointly with the client to form the conceptual brand basis for building a visual identity. The brand needs to address current and potential Kirkkonummi residents alike, which placed emphasis in safety, easiness, freshness and healthy colours. Three alternative visual concepts were developed.
A visual identity guideline is the foundation for all visual material in brand communication: