For who and when?

KIRKKONUMMI MUNICIPLITY
2019

Kirkkonummi Municipality develops means of sustainable mobility within the community and encourages people to try alternative ways to get around. In order to be recognizable and support a uniform message, a purpose-built sustainable mobility brand was developed together with the client.

Logo sketches for
design direction 2

The brand core was defined jointly with the client to form the conceptual brand basis for building a visual identity. The brand needs to address current and potential Kirkkonummi residents alike, which placed emphasis in safety, easiness, freshness and healthy colours. Three alternative visual concepts were developed.

Kirkkonummi_kestavasti_liikkuen_1920x1080_kuvituskuvat-01.png
Kirkkonummi_kestavasti_liikkuen_1920x1080_kuvituskuvat-03-05.png
Kirkkonummi_kestavasti_liikkuen_1920x1080_kuvituskuvat-02.png

A visual identity guideline is the foundation for all visual material in brand communication:

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Minna Hakola
Graphic Designer
Graphic Design, Visual Communication
Matias Halmeenmäki
Design Manager, Service Designer
Service & Industrial Design, Branding & Wayfinding

Bonsky