For who and when?


The City of Helsinki partnered with Elisa and Nokia and arranged a 5G base station design competition. The objectives were to design a standard model for Helsinki to be used all around the capital. In addition, the entries needed to demonstrate single products and products functioning as a system. Features such as adaptability to various environments, operator brand visibility and different mounting options were required.

The concept was inspired by the logo of Helsinki and urban owls…

…translated into a set of products with three size variants

Our concept was inspired by the shape of the logo of Helsinki and its resemblance to an abstract owl - an identifiable species to even the most urban Helsinki areas. We wanted the owl-shape to be a personal and easily approachable figure, which would enliven the environment and fade the technological feeling of a base station. At the same time the model is technologically feasible; offering radio transparency, adaptability to different mounts and size variants for different applications. Unfortunately our proposition did not succeed in the competition.


A set of three large-models on a standmount

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Matias Halmeenmäki
Design Manager, Service Designer
Service & Industrial Design, Branding & Wayfinding
Sini Mäkinen
Industrial Designer
Industrial Design, Branding, Service design