For who and when?

MUNCIPALITY OF TUUSULA
2018

Tuusula cycling brand is part of the process of creating a recognizable identity for cycling in the municipality of Tuusula, promoting the cycling development strategy. The cycling brand is not just the visuals but also the image of what cycling is in Tuusula #tuuspyöräilee (#comecycle)

Tuusulabikebrand_1604x902px_kollaasi.png

As the end result we created a guide book showing:

  • What is the cycling identity in Tuusula
  • Visual brand elements (logo, colors, signs etc.)
  • How to communicate about cycling-related themes in Tuusula
  • How to combine the new cycling brand with the brand of Tuusula
Tuusulabikebrand_1604x902px_colors_tuus.png

The logo is inspired by the soft and rounded brush stroke still maintaining the clearness of a recognizable sign

Street sign elements

Tuusula cycling brand street sign styles

Why establish a cycling brand?

Interested?
Contact Us!

Matias Halmeenmäki
Design Manager, Service Designer
Service & Industrial Design, Branding & Wayfinding
Sini Mäkinen
Industrial Designer
Industrial Design, Branding, Service design

Bonsky