For who and when?
Tuusula cycling brand is part of the process of creating a recognizable identity for cycling in the municipality of Tuusula, promoting the cycling development strategy. The cycling brand is not just the visuals but also the image of what cycling is in Tuusula #tuuspyöräilee (#comecycle)
As the end result we created a guide book showing:
The logo is inspired by the soft and rounded brush stroke still maintaining the clearness of a recognizable sign
Street sign elements
Tuusula cycling brand street sign styles
Why establish a cycling brand?